Services

Website Maintenance

Do you need some work on your website? Changing text, upload images or changing web hosting company. Housebook can manage and execute any changes required. Hourly rate for work is charged.

Social Marketing

Housebook can integrate twitter, facebook and youtube with your website. We can create and customize profiles on major social networks. Real estate agencies can benefit from social networking by creating more sales leads and strengthening your brand awareness.

Blog

Regularly blogging about the real estate industry, your profession and social issues can have an enormous benefit to your real estate business if done correctly. A blog not only serves as a valuable communication tool with your clients but also develops your search engine optimisation strategy, as your blog offers relevant links back to your website.

Housebook will integrate a Wordpress blog into your existing website. Benefits of incorporating a blog into your website include, increasing the size of your site which will lead to a better Google ranking, linking your blogs back to your website and updating the public and clients on relevant issues.

Search Engine Optimization Strategies

The Internet has become an integral research tool for consumers which makes it an advertising medium where companies with smaller budgets can compete with multi-nationals. Your on-line competitors can be very different from the companies you compete with off-line.

Search engine optimization is about how to achieve a higher position in search engine rankings when using appropriate keyword searches associated with your industry. The higher your position, the more exposure your real estate company receives and this leads to more traffic directed to your website.

Housebook aims to create search engine friendly websites. If your real estate company is not currently ranking high in keyword searches, there are ways to improve your position. Through research we can suggest changes to your website. Our philosophy is to teach your company the necessary steps needed to make your website and online presence more appealing to Google and thereby increase your client base.

Housebook will train your team on what is appropriate and beneficial content for your website and how ads should be written to maximise their benefit.

Google Analytics

Google Analytics is a web analytics solution that gives you valuable insights into your website traffic and marketing effectiveness. It is easy to use and tracks all online campaigns, from emails to keywords, regardless of search engine or referral source. Google Analytics can generate detailed statistics about the visitors to your website.

It is possible to improve your online results by learning more about where your visitors come from and how they interact with your site. Google Analytics will get the information you need to write better ads and strengthen your marketing initiatives.

Housebook will set-up your analytics account, implement Google Analytics tracking to every page and organise weekly reports to be sent to your email. This valuable information will help your company find out what keywords attract your most desirable prospects, what advertising copy attracted the most responses, and what landing pages and content make the most money for you.

Logo Design

Successful businesses understand the importance of a logo. The most important advantage of having a custom logo design is its marketing benefits. Business is competitive and you need a logo design to stand out in the competitive real estate market. If you are just starting a new business, logos can help you establish brand awareness in the customer’s mind. It is a long term investment in your business and it will pay off.

If you are starting a new real estate business or thinking of updating your existing company logo, we can help. Our graphic designers can create professional logo design to suit the style of your real estate agency.

Google Ad-words

Google Ad-words is the fastest way how to get on the first page of Google. You pay only when customers click on your ads. In some cases it is the only marketing channels for companies. Housebook can set-up an account and help you to start and manage campaign.

Google Maps

Google Maps just implemented real estate search in Australia. It has potential to become major search tool for buyers. We all know how good Google is in search. Best thing about Google Maps is that listings are for free. No fees like realestate and domain. If you want to know more read our blog or visit Google real estate search