Products

Website design

The importance of your online presence

Your website exposes your properties and services to a large audience and purchasing decisions are increasingly starting with an internet search. The success of your real estate business online depends on understanding your market and how well you identify, know and attract your target audience to your website.

Features your Real Estate website will include:

Design Consultation

Housebook will create an effective online solution for your real estate business through a collaborative process with our experienced design team. Through consultation your individual company needs will be incorporated into a creative website design which engages your clients and attracts new visitors to your website. Our focus is on functionality and creating an easy to use website that addresses both the needs of your agency as well the clients who visit and interact with your website.

Search Engine Optimisation Strategies

The Internet has become an integral research tool for consumers which makes it an advertising medium where companies with smaller budgets can compete with multi-nationals. Your on-line competitors can be very different from the companies you compete with off-line.

Search engine optimization is about how to achieve a higher position in search engine rankings when using appropriate keyword searches associated with your industry. The higher your position, the more exposure your real estate company receives and this leads to more traffic directed to your website.

Housebook aims to create search engine friendly websites. If your real estate company is not currently ranking high in keyword searches, there are ways to improve your position. Through research we can suggest changes to your website. Our philosophy is to teach your company the necessary steps needed to make your website and online presence more appealing to Google and thereby increase your client base.

Housebook will train your team on what is appropriate and beneficial content for your website and how ads should be written to maximise their benefit.

Google Analytics

It is possible to improve your online results by learning more about where your visitors come from and how they interact with your site. Google Analytics will get the information you need to write better ads and strengthen your marketing initiatives.

Google Analytics generates detailed statistics about the visitors to a website. It helps you find out what keywords attract your most desirable prospects, what advertising copy attracted the most responses, and what landing pages and content make the most money for you.

Google Analytics is easy to use and tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.

Housebook will set-up your analytics account, implement Google Analytics tracking to every page and organise weekly reports to be sent to your email. This valuable information will help your company find out what keywords attract your most desirable prospects, what advertising copy attracted the most responses, and what landing pages and content make the most money for you.

Walk Score

Walk Score helps home buyers and renters find houses and apartments in suitable suburbs. Walk Score calculates the walkability of any address.

The Housebook ‘Website Design Package’
What we offer:

• Website design
• Website administration and management system
• Search engine friendly
• Walkscore integration
• Google Analytics set-up and integration