Products

Blog Integration

Regularly blogging about the real estate industry, your profession and social issues can have an enormous benefit to your real estate business if done correctly. A blog not only serves as a valuable communication tool with your clients but also develops your search engine optimisation strategy, as your blog offers relevant links back to your website.

Benefits from blogging

Your website and company will experience the following benefits from having a blog incorporated within your site:

  • Each blog you write adds a new page to your website and increases the size of your site. By increasing content, you increase perceived authority on a subject and provide additional pages to link to on your site.
  • Regularly writing a blog helps your website appear up to date as you are adding content regularly and Google will have more faith in awarding you rankings because your information is more likely to be up to date.
  • When you write blogs you can direct links from the posts back into pages of your website and this helps to build up internal linking within your website.
  • You are able to write quality content that visitors to your website will find informative. The public will be able to subscribe via an RSS feed to your blog which enables them to be automatically updated when you write new posts so they can revisit your website.

 

The Housebook ‘Blog Solution Package’
What we offer:

  • Wordpress blog template design
  • Integration of blog into website design
  • Training on how to use Wordpress

Consumer generated media (CGM) has become a mainstream activity for the majority of internet users… with 55% publishing their opinions online in the last year, Further, more than 2 in 5 (41%) published opinions, specifically about products, services and brands and a massive 86% read such content.
Nielsen Online
Australian Property Search Report
October 2008